Goals
1. Spread the word about McCombo, a new McDonalds project
2. Teach the employees of the restaurants main combinations and prices of the menu sets
3. Roleplay conversation scripts regarding the menu sets and relevant discounts
4. Increase the average purchase size by offering a McCombo menu set
2. Teach the employees of the restaurants main combinations and prices of the menu sets
3. Roleplay conversation scripts regarding the menu sets and relevant discounts
4. Increase the average purchase size by offering a McCombo menu set
Solution
A simple game with addictive true or false mechanics; every level is time bound, just like real work situations when you have to be able to choose the correct option quickly
Three levels:
Choose a reply— Make sure you know the correct script for McCombo sales.
McCombo or not? — You have to differentiate one of 4525 combinations
Upgrade level — You have to choose an available option for each combination.Choose a reply— Make sure you know the correct script for McCombo sales.
Correct answers were awarded by the amount of points corresponding to the price of McCombo;
mistakes were penalized.
mistakes were penalized.
This way the employees had to make a conscious decision for every question instead of rushing on random. Time limits (90 secs per level) forced learning the guides by heart making the game even more addictive and challenging
Client: McDonald’s
Project: Chef McCombo
Our team:
Project manager — Pavel Kononov
Art Director — Maria Otrutckaya
Project manager — Pavel Kononov
Art Director — Maria Otrutckaya
Account director— Nikita Yakunin
Senior Designer — Maksat Amirzhanuly
Senior Designer — Maksat Amirzhanuly
Game Developer — Daniil
privet@lights-on.pro; +7 (495) 778 12 16