USC Iovine & Young Academy - 2018 Recruitment
Ahead of the new school year, the Iovine and Young Academy’s leadership engaged us to develop a brand and design style for their 2018 recruitment materials. This branding guide provided the design framework for subsequent marketing campaigns. Our desire was to create a branding system that reflected the Academy’s focus on original thought and innovation in order to attract students to its transformational program on one of the nation’s most dynamic university campuses.