· D E S C R I P T I O N ·
Grupo Hotusa, in its nearly 30 years of history, has grown, evolved and strongly increased its presence in the international tourism sector. Its main hotel brand, Eurostars Hotels, has acquired more relevance and its corporate image needs to evolve according to its new characteristics. The strong competition, the visual noise in the environment and the need to reach the consumer in less time required a powerful and more actual image.
· P R O J E C T ·
We kept the essence of its iconic logo based on the Subirachs i Sitjar sculpture by simplifying some shapes and balancing the weights.
Typography and colours were changed to stronger ones (bold and darker): easier to see and read, with a more contemporary and dynamic appearance.
A decorative pattern was developed inspired by the geometries of the logo, which reinforces the presence of the brand in materials and decorative elements during the stay of the guest at the hotel.
Special thanks to all the design, marketing & human team that supported, worked & helped during the process.
Art direction | Branding | Signage
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