O U T R E A C H C I R C L E B R A N D I N G & I D E N T I T Y
Supporter Engagement on tap, on demand, all the time.
Rebranding a political Tech startup working towards increasing supporter engagement efforts with respective campaigns/organisations by harnessing the power of relational organising.
Worked for the political tech startup in the U.S. on the new branding framework for their brand overhaul from VoterCircle to OutreachCircle, which marks a strategic shift for the brand. Over the past few years, VoterCircle has worked specifically in the political campaigning space and wanted the new brand positioning to highlight the change in their strategy: putting relation based outreach at its centre. At the same time, the company needed a simple, more cohesive brand that would act as a stepping stone for its fresh and distinctive approach to relation-based organising.
Challenges in Redefining VoterCircle's identity:
• Putting relationship-based outreach at the centre
• New identity needs to cater larger audience
• Developing a fluid identity system that reflects key objectives of the brand
Inspiration:
The logo derives inspiration from people coming together to form a circle; to stand up for a cause or an organisation they believe in. The individual circles represent people from different parts of the society, all believing in the same cause they are working towards hence forming one circle.
Colours:
The colours were chosen to grow above the current audience VoterCircle had and were targeted more towards showing the brand as Young, Warm and Trustworthy economic tool.
Applications:
Thankyou!
