The Importance of Self Care - Goodman Factory (shot for Guap Magazine)
Produced, shot and edited by myself, I take a look at the rise of ‘trim culture’ amongst black men, and why male grooming within the black community is becoming a standard in our generation.
I met with Rizzy, co founder of Goodman Factory, a starter brand that aims to create a community of bearded men who take pride in their appearance, through beard oils and waxes, combs, brushes and a heavy content-led community.
Priding itself on being inclusive of all types of men, Goodman Factory provides a community many men fear could emasculate them in the real world, and online.
Rizzy explains why self care is so important for the everyday man, and what his brand is doing to help grow an inclusive circle of men who admire and understand the benefits of grooming.
