Visual Identity Design for Spaces & Stories, an Interior styling brand by Mrs. Nidhi Tiwari.
Nidhi is a passionate stylist personalising spaces we live in and work at.
The challenge was to bring out Nidhi's vision with the brand she wanted to portray:
Young yet experienced and ready to experiment.
A few iterations until we reached the final version:
Some Behind the scenes:
The Approach behind:
To bring out Nidhi's bold vision I researched about materials that go into dressing up a room or a place. I started my research with tables, chair, bed, curtains, patterns, colours, frames, doors, etc.
The Key was to take inspiration from concepts like Memphis. Here's the final output:
The logo takes inspiration from objects which are very personal to us. The form of the logo os such that it brings out the aspects of a personal space for eg: the letter 'A' depicts a bedside table, 'O' describes the belt of the diary, '&' acts as a stamp.
The form describes a diary if looked closely. Overall typography in the composition brings out the young, fun and experimental aspect of the brand. Inscribed of all the stories it holds very similar to the spaces we live in.
Use of flexible format of the logo across brand collaterals gives it a distinct identity as seen in the mockups below.
Some snapshots of the amazing work done by Nidhi, which gave inspiration to the logo.
