Client
A company specializing in the import of the most authentic and distinctive wines from little-known but promising regions of Europe to Ukraine.
Mission
The company's mission is to "expand the wine horizons" — to introduce Ukrainians to the most original wines of Europe: expand the range of already known regions and reveal the unknown ones as well.
Why Roots?
Because the company stands firmly on the ground: they are aware of the high-quality winemaking traditions & respect the classic grape varieties and wine regions. And at the same time, boldly look forward to new, promising grape varieties, growing but ambitious wine areas.
Concept
Roots is a brand that makes a meticulous selection of authentic quality wines from different parts throughout Europe to sell it to Ukrainian restaurants. One leading quality about this business ⟶ it centralizes many of these wine brands into one archive along with a lot of useful information about them this collection of wine brands and the know-how springs out of one root. We took that root metaphor and applied it throughout the style.
Project Team
Creative Directors – Boris Alexandrov & Anna Alexandrova
Project Manager – Daria Svidchenko
Branding
Art Director – Elena Parhisenko
Graphic Designers – Pose Radu, Server Terlekchi
Copywriter – Dimitry Panasiuk
3D
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