GOLDEN ACTIVATION BRAND IDENTITY
Golden Activation is the brand behind Joanna Zlatanov’s vision for a healthy, happy, and wealthy humanity.
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2019
Joanna is an intuitive energy healer and yoga instructor in the Phoenix, AZ area. She is passionate about helping her clients release trauma trapped in the physical, emotional, and mental bodies.
She also happens to be my sister.
When she asked me to create her logo and visual brand, she specifically requested for it to include a snake, the moon, and her zodiac sign, Aquarius. In order to best fit all these elements together, I immediately thought of placing them within a circle.
With a minimal and flat-graphic approach, I wanted to create a balancing effect between each element in the circle. The snake here symbolizes the infinite healing process and transformation we go through in our lifetime. The moon and the Aquarius symbol work in harmony, representing the ever-changing cycles of the moon as well as our inner mind and emotions.
Circles are reflective of cycles. Visually, circles make for great logo marks. My main priority for the logo was to be easily digestive and legible, yet still creative and fun.
I believe we ended up with a perfect result and am truly happy with it.
And most importantly, so is Joanna!
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Thank you! ☺
