SaaS - Video Machine Learning

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Branding a SaaS using machine learning for video analytics.

Bit about MLMedia

• Pinpointing competitive marketing blind spots via machine learning TV analytics.

What they do
• Real time TV monitoring service that outputs unbiased data.
• Scanning algorithms powered by machine learning identifying any brand advertising on TV.
• Providing unaltered, raw data sets that customers can effortlessly integrate into their existing workflow using industry standard data connectors.

How they do it
• 1000s of virtual machines running in the Cloud, running extensively trained and tested for accuracy machine learning models.

• Delivering data across channels and countries and can pipe the data in real time directly into data warehouses.

• The service is fully automated (without human intervention).

Identifying the PROBLEM

• Advertisers are spending a lot of money and 'flying blind’.

• Advertisers are trying to understand their TV efficiency & effectiveness in a rapidly changing world of consumer media consumption.

• The massive growth of consumer attention in digital makes them question traditional TV activity but they have no good data on what they should do.

Finding Solutions

How can a we look credible and trustworthy and technically on our game?

Ideal Target Audience

Initial Explorations

Final Brand Mark
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I decided to go with a “disruptive” geometric figure.

Due to their “break the old paradigm” business philosophy, I went with the sharp triangles, pointing upwards, symbolising an “upward and onward” mindset.

Also, being an analytics company I subliminally intentioned the arrows to suggest an up and down growth / decline.