Branding a SaaS helping proposal writers.
Bit about zbizlink
• zbizlink helps proposal writers save time by automating more than 80% of their tasks.
What they do
• Increase win rates and improve forecast accuracy.
• Increase win rates and improve forecast accuracy.
• Shorten bid response times.
• Improve compliance.
• Analyse win rates.
• Manage past performance information and other corporate assets .
How they do it
• One click create a profile, system is integrated with SAM and LinkedIn.
• One click create a profile, system is integrated with SAM and LinkedIn.
• Cloud-based Solution no more installation.
• Clear and Compliant proposal response system designed according to the Shipley Method.
Identifying the PROBLEM
Proposal writers are Overwhelmed.
They are busy with a million other more important
tasks than having to manually build proposals from scratch, every time.
tasks than having to manually build proposals from scratch, every time.
Frustrated that they spend energy, time and a lot of effort doing ineffective tasks that could easily be automated.
Finding Solutions
How can a proposal management SaaS better resonate to its customers?
Ideal Target Audience
Initial Explorations
Final Brand Mark
• The mark had to represent the link between business and proposals. Proposal writers deal a lot with “papers”, so they’re familiar with the visual metaphor of a paperclip.
• The mark had to represent the link between business and proposals. Proposal writers deal a lot with “papers”, so they’re familiar with the visual metaphor of a paperclip.
Full Logo
The Outcome
Brand Guidelines
Website Ready
