Chinese Qixi Festival Campaign
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Client: L'Occitane
Date: Aug 2018
A social campaign for L'Occitane around the QiXi festival (also known as Chinese Valentine’s Day), centered on the theme of love confessions #欧舒丹的恋爱告白#. From the their Official Weibo to Wechat, setting off a frenzy of romantic love confessions content to spread awareness about the QiXi edition products.
#欧舒丹的恋爱告白#
欧舒丹七夕《一周情书》
马鞭草系列 x 玫瑰皇后系列
从星期一到星期七对你说「爱」
官方微博连续7天
每日发布《一周情书》内容
发起“心动瞬间”小互动，送出七夕体验礼
官方微信公众号同步渲染七夕氛围
围绕主题 #欧舒丹的恋爱告白#
延续微博《一周情书》内容
谱写「遇见 - 暗恋 - 告白 - 恋爱 」的爱恋心情
带动热销产品成为七夕心动礼物
CREDITS
Agency: MESE Creative
Account Director: Sophie Huang
Art Director: Poin T
Copywriter : Rachel Lei
Thanks
