AXE Excite Website
Even angels can't resist the AXE Excite fragrance.
That's why AXE gave away four dates with the angels from the Excite TV-spot. The AXE angels were introduced on a website and users could apply for dating an AXE angel. The concept was well-credited by the FWA Jury. Classical communication was carried out by DOKYO, digital communication by LA RED.
agency: LA RED
My tasks: design and coordination of implementation
Trailer: