尋找 ──────── 你的拿鐵哲學
海鹽焦糖拿鐵
”
優雅、講究細節，滑順如鏡面的奶泡撒上些小傲慢
海鹽與焦糖，在品味的堅持上取得了共識
蜂蜜拿鐵
”
內斂溫柔、甜美，像冬天的太陽
溫柔在剛剛好的距離，暖暖地，留下龍眼花蜜清香
「選擇這樣風味的，是什麼樣個性、什麼樣輪廓的人呢？」
希望從過往單純的風味描述中，與消費者溝通更深一層
從生活的佔有率，到心靈的佔有率
從手中那一杯拿鐵，到品嚐拿鐵的你
The Latte Psychology Test | Visual Identity Design
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尋找 ──────── 你的拿鐵哲學
海鹽焦糖拿鐵，灑上微鹹的海鹽
對抗醇厚焦糖的罪惡感
是大人才懂的幸福
對抗醇厚焦糖的罪惡感
是大人才懂的幸福
蜂蜜拿鐵，鮮奶甘醇與龍眼花蜜的香甜
是蜜蜂們給咖啡的小情歌
裹著蜜的花季在味蕾綻放
是蜜蜂們給咖啡的小情歌
裹著蜜的花季在味蕾綻放
_
What kind of person drinks a sea salt caramel latte?
Are you the kind of person who likes honey latte?
To give personality to the flavor of latte, hope to establish a psychological connection with the consumer group
Through psychological testing and personality analysis, let the narration of coffee be marketed in an interesting way
From simple coffee latte, to consumer psychological identity
Combined with the community marketing topic, hope to spread the brand promotion, from the consumer's share of life, to the share of the soul
Elegant? Sweet? Rock? What kind of latte are you?
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The Latte Psychology Test | Visual Identity Design
Product Concept：Lung-Hao Chiang
Art Direction：Lung-Hao Chiang
Design：Lung-Hao Chiang, Noyi Lee
Copy：Lung-Hao Chiang
Photography：Wei-Gang Xiao, Lung-Hao Chiang
Motion Graphic：Xerxers Oh
THANK YOU FOR WATCHING.
