Domino’s needed to find a new way to remain top-of-mind and drive penetration with millennials, who were becoming increasingly hard to find and communicate to thanks to. So they asked myself and a handful of other designers to create a series of gifs to be published on their GIPHY channel for the public to like and share to represent their love for pizza!

The personal favourite which through some stroke of luck i’m sure hit the most used and downloaded GIF on GIPHY for a short while and one of the top used gifs on Google itself!

Here’s a lil’ vid to show how they went down!