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Tandem Concepts
Andrew McKinley
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1) In this concept (above) a transitional typeface, with lovely stylistic alternates, is redrawn with subtle dimensional details.
2) A beautifully engineered typeface has stencil details added. (A stencil is a 2 dimensional mold.)
3) A whimsical image of a tandem canoe is redrawn using confectionary tools (depositor and scraper) in a sea of liquid candy.
4) A monogram created by integrating the letterforms. Note the mathematical imperative.
5) Heraldry created using confectionary tools.
6) If our brand was an animal… we would be kin.
7) Simply… an impression.
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Tandem Concepts
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Published:
February 23rd 2019
Andrew McKinley
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Andrew McKinley
Vancouver, British Columbia, Canada
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Tandem Concepts
Concepts for a brand that consults, designs and manufactures culinary tools and processes.
3
78
0
Published:
February 23rd 2019
Creative Fields
Branding
Copyright Info
Attribution, Non-commercial, No Derivatives
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