Traveler user type cards
_an illustrated design tool_
As part of a bigger Service design research project, I collaborated to create a deck of cards that could help to represents 12 traveler user types envisioned by the team.
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The cards are a tool designed to be used in work session with clients and interviews with users.
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The cards are a tool designed to be used in work session with clients and interviews with users.
Each user type represents an attitude towards traveling with specific traits and behaviors.
In order to facilitate people to empathize with the cards, the characters are illustrated as 'generic' human being, without gender, age or other peculiarities.
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However, each character is clearly portrayed through typical actions and specific items.
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