![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b96c4c74896941.5de952439dd6c.jpg)
Tianyi Picture Logo animation is a stereo film project produced in April, 2018, by After effects and photoshop.
In acient China, people hid stories in a fish and made it into a fish letter to keep the secret message.
The kid protects the glowing moon with a fish inside, running through the dark forest full of beasts. It presents the idea that people must protect their preciousness wherever they are. And for Tianyi Media, their preciousness is each of the good stories.
2 D v e r s i o n a n i m a t i o n
S t e r e o v e r s i o n a n i m a t i o n
P r o j e c t D e t a i l s
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/disp/e1490e74896941.5de93f851ef1f.jpg)
In the beginning, client requested a visual representation that could be favored by young people, meanwhile presenting some traditional Chinese aesthetics.
To achieve that, after series of discussion, we chose the direction of combining illustration with Chinese shadow puppet art. The project was built in 2D environment, which was proper for the motion of puppet animation. But it also meant that we had to handle the texture problem and stereo effects in 2D scene.
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e2867274896941.5de8c0cca1d94.jpg)
In the end, we managed to creat a translucent shadow puppet texture in photoshop after some tests.
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/62bf1674896941.5c3db9d4c1a62.gif)
And in order to present a better stereo effect, we tried to build different layers in After effects, to simulate how the depth of field changes when the camera focuses on and off.
S t o r y b o a r d
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c20ae474896941.5de95af69f215.jpg)
P r e v i s
C h a r a c t e r d e s i g n a n d G i f S
小盆友和月亮
Kid and Moon
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/051e5674896941.5de8c0cca2718.jpg)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ee8f4674896941.5c3db9d4c23be.gif)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d485e674896941.5de8c44039683.gif)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4e031f74896941.5de8c4403aafb.jpg)
龙鸟
Dragon Bird
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b5920e74896941.5de8c0cca16ed.png)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/89e7a274896941.5de8ee7a92f12.png)
神鹿
Fairy Deer
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c17af174896941.5de8c8b4b95b2.png)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a4acb74896941.5de9164f73be6.jpg)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6ddce574896941.5de8c4403a3d5.gif)
兔子
Rabbit
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b55c174896941.5de90c11f1c94.jpg)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/58e6c874896941.5de8c44039d09.gif)
巨兽
Giant Monster
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/89a72774896941.5de91bd4cb4a5.jpg)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e6c80974896941.5c3db9d4c274e.gif)
S c e n e d e s i g n
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5e330874896941.5de8d355d61ba.jpg)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/38a6f274896941.5de8e44c12bd4.jpg)
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8d450a74896941.5de91bd4cadff.jpg)
C R E D I T S
Client:
TIANYI MEDIA
Director:
LinZhe/林哲
Art Director:
Lin Zhe/林哲 Jingo Li/李静
Producer:
Nancy Jing/金胜男
Coordinator:
Abby Wang/王柳菁
look development:
Lin Zhe/林哲 Jingo Li/李静 Yao Xing/要兴
MOTION GRAPHIC:
Zhao Yuanyuan/赵源源 Wenwen Li/李文雯 Yufei Wang/汪愈飞
Compositing:
Wenwen Li/李文雯
Music:
Jiazheng Li/李嘉徵
![stereo logo animation paper shadow play handcraft traditional shadow puppet monster transparent](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c16b2b74896941.5c3dd7e24a522.gif)
T H A N K S !
Check out my Instagram too :)