Oculty
Oculty is an international brand of sunglasses, a feature of which is an open, brave and bold tone of voice, not limited by prejudice and rules.
The brand logo is simple, and its first ligatures constitute the main element of the identity -
the smile.
The main elements of identity, smiles, developed within the framework of branding for Oculty exist both in interaction with the logo and independently. Stickers and pins are designed with these smiles.
Reusable zip package with an open front wall to demonstrate the model points. Metallic on the back of the package in combination with the elements of the brand identity gives the appearance of the box audacity and courage.
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