In this freelance project, I collaborated with three start-up founders to redesign the flows and UI screens of their food ordering app. The USP was that the food sold was made by your neighbors, thus leveraging trust, enabling more social connections and ultimately leading to organic growth.

We brainstormed ideas and gamification hooks to motivate sellers, usually home-makers, to keep making food on a regular basis to ensure that there was not only a constant supply of food but also the platform was lucrative for both the business and the sellers.

Registration Flow

Main Dashboard Options

Order & Sell Food Screens

Dish Card Design: Option 1 - Tabbed Cards

Dish Card Designs: Option 2: Vertical Expansion & Option 3: Horizontal Scroll

Meal Plan Ordering Flow