BACKGROUND:
Chrysler had a great goal for 2014: Launch the new Chrysler 200 in Mexico.
IDEA:
#SomosCreadores. “We are creators” was an ambitious project with renowned Latin American artists interpreting the attributes of the car. Dr. Alderete, Alonso Cartú, Monairem and Amor Muñoz gave life to the design, performance, innovation and technology of the new Chrysler.
RESULTS:
We developed an Art Centre to launch the New Chrysler 200 looking for the best 200 underground artists from Mexico. The purpose was an artistic interpretation of the key values of the car.
#SomosCreadores became in a new platform to promote, develop and encourage the best art from Mexico.
Dr. Alderete, Alonso Cartú, Monairem and Amor Muñoz picked 200 artists to bring them together in an Art catalogue curated by Andrea Chauvet Almazán alongside Chrysler Mexico and the Chrysler 200 designers.
Dr. Alderete
Alonso Cartú
Monairem
Amor Muñoz
Agency: FURIA (Arg) - Richards/Lerma (Mex)
Principal & Creative Director: Guillermo Tragant / Aldo Quevedo
Creative Director: Marcelo Seoane / Guillermo Bagnato
Ph: Gabriel Rocca
Production House: Malaca Studio
