Digital Marketing UX Optima

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Our objective is to better understand the attitude of women who are in their 40's and above towards shaving and to understand how those women would respond to a subscription service for razors that targets their age groups.

Project title: Optima - Women's’ shaving for 40’s - 70’s,US

Timeline: 6 weeks

Roles: UX, Branding, Content Strategy, Copywriting, Logo, Landing Page, Packaging

Skills: Photoshop, Illustrator, InDesign, Acrobat DC, Dreamweaver CC, After Effects CC, Sketch

Challenge / Problem: How to design Brand identity

Project Background:

Project Goals and Objective: Our objective is to better understand the attitude of women who are in their 40's and above towards shaving and to understand how those women would respond to a subscription service for razors that targets their age groups.

Process: Research and Create survey of women ages 40 and above regarding their shaving habits.

Solution: We are conducting a market survey of women ages 40 and above regarding their shaving habits and feelings towards women's shaving options. Our content strategy targets consumers and customers domestic across every channel and customer touch point - retail, landing page, social, packaging and events.

Collaborator: Kirk Damer

Survey Results

Why do ads always show skinny young models?

We surveyed middle life women (40’s -70’s) about shaving.
They have more life experience and personal and financial independence but lose confidence because of ageism. They’re looking to regain this confidence.

Our brand needs to feel like a luxury product. It needs to promote intimacy, inspire autonomy, and have a sophisticated ambiance.