Ikea is a legendary company. Ikea does very functional and concise things. People love Ikea just for that. But one cannot say that Ikea's old logo is either "functional" or "concise”.
The new logo reflects the ideas of the Bauhaus. For the first time, the logo of Ikea corresponds to the principles of functionalism.
Logotype
Logomark
Example of branding with a logomark. Visible, simple, recognizable.
Example of branding with a logotype.
The new logotype is really simple.
You can assemble the logo yourself.
Easy!
Gosig mus approves of rebranding.
Logotype in the exterior.
Laconic. Elips. Good.
