AMAZON FRESH
Created on: 23 November 2017
01. The Brief (for a university project):
To create a campaign for a well known brand introducing a new service.
02. The Concept:
Focusing on Amazon Fresh’s service of delivering from local stores and bakeries, this concept takes inspiration from the refreshingly beautiful colours of the local produce. The “Colours of Your Neighbourhood” campaign shows food in it’s simplest form, presented in a purely aesthetic way by using attention grabbing visuals that would make the viewers hungry! The design also doesn’t give away too much, generating curiosity amongst the viewers, making them want to find out more!
03. Process
04. Design Language
05. The Campaign: Across Platforms
06. User Engagement
07. Social Media
