In the first round of the process I made 5 different logo designs in black and white. The next round was about color variations and typographic suggestions for the chosen logo. The third and final round resulted in the identity elements and the logo book.

My workflow and phases are never the same, much depends on the client's needs and of course on the characteristics of the brand or firm. However, I enjoyed this work especially, that's why I am sharing the phases of this procedure.