Approached by Michele Salati I was commissioned to create a short branding video for the online promotion of the Zurich University of the Arts, which offers courses in Art, Design, Film, Music, Dance and Theatre.
The initial idea Michele had in mind was entitled 'When worlds collide'. He wanted to express this idea through a series of scenes where different artistic disciplines would interact to create something bigger, different or surprising. I was in charge of proposing and shooting this different scenes that ended up being a melange of plastic arts and weird science experiments.
See the final video here:
Some making of photos, initial sketching and storyboarding below:
CREDITS
Direction & Art Direction:
Ferran Capo
Set Art Direction:
Glendis Lopez
Glendis Lopez
Direction of Photography:
Pol Subirà
Michell Rivas
Pol Subirà
Michell Rivas
Voice:
Jade De Robles
Jade De Robles
Sound Design:
David Miret
David Miret
Colorist:
Lita Bosch
Edit and Post:
Ferran Capo
Production / Art Assistant:
Lorena Angenault
Lorena Angenault
Shot at:
Cobalt Blau Studio
Cobalt Blau Studio
Voice Recorded at:
Estudis Sol de Sants
Estudis Sol de Sants
Thanks to:
Adam Grunfeld, CANADA and Malditos Produce.
Adam Grunfeld, CANADA and Malditos Produce.
AGENCY
Creative Director:
Michele Salati
Creative Director:
Michele Salati
Copywriter:
Simone Nobili
Simone Nobili
CLIENT
Zurich University of the Arts // http://www.zhdk.ch
Zurich University of the Arts // http://www.zhdk.ch
