In 2017 Italian accounting firm gi consulting changed it's internal organisation, statute and name into studio gi. I was asked to restyle my logo from 2009 and implement new printed and digital assets.
The 2009 logo (you can see it here) had a very strong personality and appeal, and the client wanted a flattering integration of the "gi" with the new name, also because it had consolidated a strong memorability and was very established with the client's audience, as is the color scheme.
Most work, therefore, went into further polishing some of the graphic details and in producing a set of printed materials that would further reinforce the brand.
![Adobe Portfolio brand Brand Design gi consulting Lecco accounting firm branding zetaraffix raffaella isidori thesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/57069c57748655.63c6c33beeb75.jpg)
![Adobe Portfolio brand Brand Design gi consulting Lecco accounting firm branding zetaraffix raffaella isidori thesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e8fc6657748655.63c6c33bf3247.jpg)
![Adobe Portfolio brand Brand Design gi consulting Lecco accounting firm branding zetaraffix raffaella isidori thesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f7100257748655.63c6c33c00e9b.jpg)
![Adobe Portfolio brand Brand Design gi consulting Lecco accounting firm branding zetaraffix raffaella isidori thesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9cf6ce57748655.63c6c33c029e5.jpg)
![Adobe Portfolio brand Brand Design gi consulting Lecco accounting firm branding zetaraffix raffaella isidori thesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3b44e557748655.63c6c33c07269.jpg)
![Adobe Portfolio brand Brand Design gi consulting Lecco accounting firm branding zetaraffix raffaella isidori thesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dbe36657748655.63c6c33c0b22d.jpg)
![Adobe Portfolio brand Brand Design gi consulting Lecco accounting firm branding zetaraffix raffaella isidori thesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9fec1d57748655.63c6c33c05460.jpg)
![Adobe Portfolio brand Brand Design gi consulting Lecco accounting firm branding zetaraffix raffaella isidori thesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d803dc57748655.63c6c33bf0774.jpg)
![Adobe Portfolio brand Brand Design gi consulting Lecco accounting firm branding zetaraffix raffaella isidori thesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/30e1d357748655.63c6c33c09392.jpg)
PROJECT CREDITS & INFO:
Strategy, design, concepts, UX, UI, web design, copywriting, photography, print production: raffaella isidori
HTML/CSS development: raffaella isidori
Printing: Arti Grafiche Baratelli
Time frame: April-July 2017
Type of commission: client
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