Chinese Food WANYU-婉鱼 Brand and decoration design

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婉鱼-WANYU Brand And Catering Design

WANYU（Chinese Food） is a focus on the production of small fish hot pot, sauerkraut fish meal restaurant, 2017, Wan Wan keep up with the trend of the times, in Wuhan Sheng Qi. Brand to create a young new fast food pickled fish products for the purpose, aimed at small and tide, fast and fine, delicious and other core advantages, the achievements of pickled fish, rice bowl of "fresh" brand.

婉鱼—李二酸菜鱼泡饭，是湖北李二鲜鱼村餐饮连锁管理有限公司于李二鲜鱼火锅、李二活鱼头之后又一 “鲜活”力作。2017 年，婉鱼—李二酸菜鱼泡饭紧跟时代大势之趋，于武汉盛启。品牌以打造年轻新快餐式酸菜鱼产品为宗旨，旨在以小而潮、快而精、颜好味美等核心优势，成就酸菜鱼泡饭的领“鲜”品牌。

Through the client's commission, we determine the brand positioning, the use of hand-painted elements highlight the brand tone. Products pickled pickled fish, from the brand name we determine the coexistence of fashion and soft foundation, developed a treasure green for the main colors of the brand. Using a Chinese calligraphy method design logo font, the name and bowl of the image of the combination, to achieve a seamless feeling. In the illustrations above the use of both bold and soft to reflect the style.

通过客户的委托，我们确定品牌定位，利用手绘元素突出品牌调性。产品主打酸菜鱼，从品牌名称中我们确定时尚与柔美并存基础，拟定了宝绿色为品牌主色调。采用带有中式书法的手法设计logo字体，把名称和碗的形象相结合，达到一种浑然一体的感觉。在插画上面采用了奔放和柔美两种风格来体现。