Brand Design Of YAN XIAO XIN Fruit

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严小新是一个新型的水果直营品牌。本着对果蔬的纯真味道。架接起鲜果与消费者之间最近的桥梁。有了产地和优质的保障，严小新带来的是大自然的新鲜。

YAN XIAO XIN is a new type of Chinese fruit sales company, need to re-brand design. In the pure taste of fruits and vegetables. A bridge between the fresh fruit and the consumer. With the origin and quality of protection, YAN XIAO XIN brought the nature of fresh.

通过委托，我们了解到客户作为一个鲜果品牌，希望达到的是视觉上的独特性，有强烈的视觉符号及应用行为。我们一开始的出发点是，找到最普通水果的共同特征。经过提炼我们把水果的把柄单独拿出来做为一个共性的串联视觉符号。把所有的水果类型多通过这个符号联系起来。带把柄的也是最新鲜的意思。这个把柄的图形是由品牌名称“严小新”的小字演变而来。将品牌和产品特征连起来。水果把柄最为品牌的特殊视觉符号也可以背运用在任何线上线下的内容里。做为品牌的独特icon，帮助品牌传播与记忆。

Through the commission, we understand that customers as a fresh fruit brand, hoping to achieve is the visual uniqueness, there is a strong visual symbols and application behavior. Our starting point is to find the common characteristics of the most common fruit. After refining, we put the fruit handle out as a common series of visual symbols. All the fruit types are linked by this symbol. With the handle is also the freshest meaning. The handle of the graphics by the brand name "Yan Xiao Xin" evolved from the small print. Connect the brand and product features together. The fruit of the most brand of special visual signs can also be used in any line of online content. As a brand of unique icon, to help spread the brand and deepen the impression.