For a Historical Graphic Design class, our final project entailed that we create key art in a marketing campaign for a show at the Cooper Hewitt Museum. The fictional show would showcase designers of a historical movement, and I looked to the Swiss Era for inspiration.
The Swiss Era, brought on by some of the greatest swiss designers and schools of the mid century (hence Swiss) encompasses the earliest style of simplicity and structure in graphic designs. With a grid system in place, rich photographs, and sans serif typography, the Swiss Style is well crafted and meaningful without decoration or fussiness.
My key art inspiration stemmed from the Swiss flag and the mountains of central Europe where this movement was born. A knockout of the mountains with Helvetica typography surrounding it gave it structural meaning and advertised cleanly.
© 2016 Sarah Krasinski
