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Death to the Basic Campaign

Originally a book redesign project, I decided to create and entire movement based upon women standing out in the world and making a statement. The term "Basic" refers to the style/image many young women stray towards that seem to resemble everyone else and have boring, common tastes. 

Though sometimes a joke, it has become a negative connotation and this fictional movement is to help us break away from the "basic" mold and be "Queen in this World of Bland & Tired Interest."
© 2016 Sarah Krasinski
Death to the Basic Campaign
Published:

Death to the Basic Campaign

Published: