GIRIRAJ JEWELLERS
Founded in 1990, Giriraj Jewellers is known for its fine jewelry creations inspired by the traditional India. Through the years the house has created more than 500 exclusive pieces of handmade gold jewelry, becoming a renowned symbol of Elegance, Excellence & Luxury.
As part of a major renovation the brand also needed a redesign of its old visual identity in order to re-position itself effectively. We designed a new logotype inspired by the old one, but in a much more contemporary setting. Furthermore to complement the identity we created a new brandmark inspired by the classic royal symbols.
As part of a major renovation the brand also needed a redesign of its old visual identity in order to re-position itself effectively. We designed a new logotype inspired by the old one, but in a much more contemporary setting. Furthermore to complement the identity we created a new brandmark inspired by the classic royal symbols.
Services provided:
Discovery & Strategy, Brand Identity
