Nicola Hartshorn's profile

BG Registration revamp

Process flow for new registration journey, customers register either by email if eligible, or with account details (presented as users' choice in old journey)
 
Step 1 - enter email
Step 2 - customer details
Step 3 - enter account number (only for customers who aren't eligibile to register via email)
Step 4 - Choose password (customers not eligible to register via email)
Registration complete
Step 3 - Terms and conditions (email registration journey only)
Email sent (email registration only)
Choose password (email registration only)
BG Registration revamp
Published:

BG Registration revamp

Project to redesign the registration journey for British Gas. By reducing user choice and designing a more conversational journey we saw a 20% up Read More

Published: