The original brand.
Ipiranga is one of biggest and the most traditional petrochemical companies in Brazil.
In 2007, a holding formed by Petrobras, Ultra e Brasken aquired the company.
Until 2008, the company will be need change your name.
Ipiranga is one of biggest and the most traditional petrochemical companies in Brazil.
In 2007, a holding formed by Petrobras, Ultra e Brasken aquired the company.
Until 2008, the company will be need change your name.
The insight
Ipiranga Química always was recognized and named by your initials, the acrostic (IQ).
How to preserve your history and the internal proud of, but creating a new brand innovation?
Ipiranga Química always was recognized and named by your initials, the acrostic (IQ).
How to preserve your history and the internal proud of, but creating a new brand innovation?
The creative idea
From latin concept "its more than possible" - quantum - and suffix IQ - from Ipiranga Química = quantiQ.
Chemistri´s full potential.
From latin concept "its more than possible" - quantum - and suffix IQ - from Ipiranga Química = quantiQ.
Chemistri´s full potential.
The verbal identity guide defines that quantiQ
must be written in lowercase, with the final Q in capital letter.
must be written in lowercase, with the final Q in capital letter.
More quantiQ: http://www.quantiq.com.br/historico
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