Google invited 20 of the most influential creative advertising leaders to an exclusive event called YouTube Create in Dubai. Among other things, such as an invitation card and a big hand-drawn wall, we had the chance to design the event’s deliverable.

We wanted to create an object to help participants remember the experience afterwards: a souvenir to surprise them, included in their guest bag. We decided to combine the visualizations of the speakers’ speeches, which we realized on canvas, with a nice graphic of the event.

An accordion leaflet which can be disassembled and used as individual cards (each card containing a session’s visualization), or kept together. The envelope was designed with a special debossed effect.