Chocolate Frey rebranding project. For this class, we chose an existing candy brand and had to enhance the brand by modifying it based on a concept.
Experience the Secret of Frey:
The brothers Robert and Max Frey laid the foundation for Chocolate Frey’s success story in 1887. In 1906 the firm decided to become a public company. It is the number 1 chocolate in the country with the highest chocolate consumption in the world as all Frey’s chocolate products are completely manufactured in Switzerland with the use of High-grade ingredients.
The New Old:
The existing identity conveys only the classical message however the company has extended its originality by innovating unusual flavors for the new generation hence creating a fusion between the old and new.
The variety of unique flavors available in White, Dark and Milk chocolate makes it more personable that adds a distinct personality to each one. The concept of the new old is not a tranformation but an addition to the current identity.
I also created an animation to show the new identity of Chocolate Frey.
