I recently completed a comprehensive branding project for "Happy Gut," an organic kombucha brand. The project included the creation of a primary logo, a sub-logo, and a suite of marketing imagery. Drawing inspiration from the brand's commitment to natural wellness, I selected a color palette featuring serene blue, soft beige, and vibrant pink. The blue represents tranquility and health, the beige evokes a sense of natural purity, and the pink adds a touch of playful energy. Each element of the branding was thoughtfully designed to reflect the product's organic nature and the positive impact it has on gut health, creating a cohesive and appealing visual identity that resonates with health-conscious consumers.