G42 - Halfway Campaign
Halfway is not our way. We bring things to completion and make things happen
The Covid vaccines got very controversial at a certain point in time.
We needed to let people feel the urgency of the vaccination campaign as well as the need and chance they have to be part of it.
We needed to let people feel the urgency of the vaccination campaign as well as the need and chance they have to be part of it.
Agency: .Pomelo / APCO Worldwide
Creative Director: Hadi Alaeddin
Art Director / Video: Mohammed Zatari
