Prime Video Thailand sought to be seen as an OTT service with outstanding value for a low price of 149 baht, and draw awareness to its expanding trove of Thai content. 

Knowing that mystery box shopping had become a trend in Thailand, we created a campaign that packaged Prime Video Thailand's latest slate of local content as an entertainment mystery box chock-full of emotions to experience for an unbeatable price. The tagline, Paam Paam Prime! riffed off a widely-used tune accompanying surprise reveals in Thai gameshows, and we worked with a local Thai composer to create a jingle reminiscent of that celebratory fanfare.

I served as creative oversight for our Thai copywriter in crafting all copy for the campaign, and provided creative input for the bespoke branded visuals designed.