Boomers vs World
Role: Design Lead / Creative Direction
Boomers vs World was the pre-world cup campaign for the Australian Boomers. The event ran over three days and was a great way for Australian basketball fans to see the national mens team play and build excitement for the Fiba World Cup.
The creative was developed in collaboration with the Marketing team with the main goal of trying to sell as many tickets as possible and using the big names in Australian basketball to do so. The various players were used in the create which were used as targeted ads in the lead up to the event.
There were various assets created including social graphics, signage, court decals and LED's.
