VIETTEL | Hau Giang International Rice Festival 2023

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Type: Public Festival

Duration: 5 days

Location: Hau Giang, Vietnam

Client: Viettel

Agency: ADT Global

Design of Viettel's booth at the Economic-Defense Exhibition Area with big concept Global journey. The seamless technology experiences convey Viettel's story of taking Vietnam to the world and bringing products and opportunities from the world to the Vietnamese market.

Zone 1: Farm to Global

Showcasing Viettel Post's diverse logistics infrastructure, connecting the transportation of agricultural products and goods across ASEAN.

The highlight of zone Farm to Global is the rice paddy field area - The proud beauty that is characteristic of Vietnam.

Zone 2: Global to Vietnam

The experiential journey continues with a space showcasing import-export products, AI virtual assistants, legal assistants, and Vtracking to support people in the process of economic globalization.