Sirooni
⬡ Branding
An Armenian Sirooni in the US. The word Sirooni is an Armenian word meaning
beauty and the industry that it represents is a beauty one.
Nail art has always been a fascinating subject for the brand founders and
we were presented with a case that was very challenging
and interesting at the same time.
As the target market for the products was selected the USA market, we needed to incorporate a smooth transition with an Armenian name and English
pronunciation, so came the word “Sirooni”. Simple, yet elegant
design helps to make a vivid brand portrait and convey the
image of stability and sophistication.
Creative Director
Karen Vardanian
Project Manager
Edgar Hakobyan
