Designed Girls Eastern Pret Wear for Tiny Tweens by Babies World, Karachi, Pakistan in 2023 as a Freelancer (Remote Job).
In 2023, I had the distinct pleasure of working as a remote freelancer on a project for Tiny Tweens by Babies World, based in Karachi, Pakistan. My task was to design a line of Girls Eastern Pret Wear, a challenge I eagerly accepted. The collection was envisioned to span a broad spectrum of styles, from the simplicity of casual daywear to the sophistication of formal attire, catering to the diverse needs of young girls.
Tiny Tweens' directive was clear: maintain a design ethos that is simple yet elegant, adhering to a minimalistic approach. This philosophy guided every aspect of my creative process, ensuring that each piece resonated with the brand's core values. The procurement department at Tiny Tweens provided the fabrics, which dictated the direction of the collection. My role was to weave these given materials into a tapestry of designs that spoke to the essence of the brand and the expectations of its clientele.
The design brief emphasized modesty in the cuts, a reflection of the brand's commitment to offering attire that is both stylish and suitable for its young audience. This requirement shaped the collection, balancing contemporary style with the appropriateness expected by Tiny Tweens and their customers. The project underscored my ability to blend client specifications with creative expression, culminating in a collection that was both fashionable and respectful of cultural values.
