Agency: The Open Lab
As the creative lead for the DP World pavilion at Expo2020, I was in charge of a wide range of creative touch points. My responsibilities included designing the interior visuals, events, AR, on ground filming, creating engaging content for the screen, social media, animation, and the design of the iconic waterfall that was featured in The Guardian.
I overlooked creative aspects holistically to ensure each element aligned with our overall vision and story. In addition to the pavilion, I directed out of home (OOH) advertising campaigns, making sure that our creative outputs across various platforms were consistent, meaningful, and adhered to our established themes and guidelines. My main goal was to ensure that all teams under my direction worked together seamlessly, crafting compelling engaging creative work that captured our visitor's interest and had a memorable impact.
DP World Expo 2020 Dubai Flow Pavilion, the Legacy, 6 month experience summary film.
