Play In The Box Brand Identity & Mascot
Play In The Box is showcasing a variety of content using character IPs within Korea's largest department store platform, The Hyundai, COEX, Starfield, and other domestic mega-complex malls. From four-cut photos to ASMR experiences, gachapon, goods, and snacks, this brand full of things to see and eat has been newly defined and branded by Studio OKGO.
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d5544f192228461.65d852daadb75.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/11ae7a192228461.65d852daa5f4c.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1a0504192228461.65d852daa2e8e.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/35b1a2192228461.65d852daa4f35.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/55079d192228461.65d852daa7e10.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d91796192228461.65d852daa8e10.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1f081192228461.65d859a4c6428.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a6878192228461.65d85c6e3e852.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/81c0f8192228461.65d852daabbb7.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bb4fb8192228461.65d852daa101a.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5c71a9192228461.65d859a4c76e6.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/051925192228461.65d852daa4091.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/248e97192228461.65d859a4c4d2b.png)
![design graphic brand identity Logo Design visual identity Brand Design Character design characterdesign Mascot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5425ce192228461.65d852daacc11.png)
Client
Hello Apollo: Juyoung Jin
Studio OKGO
Branding Creative Director & Design: Theo
Studio VIIND
Spatial Creative Director: Yul
Graphic Design: Juyoung Kim
Spatial Design: Eunyoung Kim
Location : B1F Coex 513, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea
Usage: Store&Photo boothFloor area : 240 sqm