City of San Jose Housing Department: Humanizing Homelessness
Our team was tasked with creating 24 unique social media graphics for 3 different platforms with the goal of humanizing homelessness to the people of San Jose.
Big Idea:
Neighborly empathy
Brainstorming:
Bringing back the lessons we were taught as children→ simple acts of kindness
What does it mean to be a good neighbor?
Someone you can rely on for the little things, trust, liability, feel safe around them, someone who checks in on you, sense of community, feel human
Sesame Street & Mr Rodgers
-empathy and kindness
My Initial Mock-ups:
My Final Graphics (Facebook):
Final Pitch Deck:
