GEMINII Coffee shop. Inspired by Kate Zest's work, also on Behance, a coffee shop brand based on astrology. I've been wanting to create a visual identity for a coffee shop that would fit into my neighbourhood for a while. It had to be cozy, calm but also playful. A calm and colourful pallette in combination with an eyecatching font like Pioggia would do the trick! For colours I decided on a soft green and pink to create contrast so the important parts would jump out. The goal for this personal project, was to strictly create a strong visual identity. I've used several mockups to show how the branding would come through with different products (i.e. coffee cups, storewindow and the menu.)
Below I have added parts of my creative process to give you a look into how I came to my final designs.
