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Guia - 2023
The brand was worked on with a main concept, based on the brand's personality and all the sensations it wants and needs to convey.
Personality
Every brand design has been meticulously crafted around the central concept of personality. Each main typographic element of the brand is uniquely sculpted, infused with dynamic movement and distinctive features. The result is a brand that flexes effortlessly - a harmonious combination of flexibility, functionality and adaptability.
Community
The second crucial pillar of the brand is directly linked to the community of people who interact within the group, collaborating, sharing experiences, participating in projects and empowering each other.
Communication
A successful community is based on communication between its members. To highlight this principle, we incorporated a subtle design element into the main typography, symbolizing a communication balloon. This detail is noticeable at the point of the 'i', adding a significant layer to the visual identity.
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A marca foi trabalhado com um conceito principal, baseado na personalidade da marca e todas as sensações que ela quer e precisa transmitir.
Personalidade
Todo design da marca foi meticulosamente elaborado em torno do conceito central de personalidade. Cada elemento tipográfico principal da marca é esculpido de forma única, infundido com movimento dinâmico e características distintas. O resultado é uma marca que se flexiona sem esforço - uma harmoniosa combinação de flexibilidade, funcionalidade e adaptabilidade.
Comunidade
O segundo pilar crucial da marca está diretamente ligado à comunidade de pessoas que interagem no grupo, colaborando, compartilhando experiências, participando em projetos e fortalecendo uns aos outros.
Comunicação
Uma comunidade bem-sucedida se fundamenta na comunicação entre seus membros. Para destacar esse princípio, incorporamos um elemento de design sutil à tipografia principal, simbolizando um balão de comunicação. Esse detalhe é perceptível no ponto do 'i', acrescentando uma camada significativa à identidade visual.
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