Our task was to create an identity for the latest premium product line of Vino Dessera,
a prominent local wine brand in Turkey.
A key highlight of the new products was their cultivation, marking the tenth year of the vineyards surrounding the winery. This milestone served as the inspiration for the nomenclature of the collection, aptly named the "ARC" series. In categorizing the series based on grape varieties, we deliberately selected the Latin term "CLARUS" to encapsulate the serenity and purity characterizing white and rosé wines. Concurrently, "VIRTUS" was chosen to
symbolize the strength of red wines and their enduring ability to transcend time.
This strategic naming approach imparts a distinctive and meaningful dimension
to the new product line and its label designs.
