During my time at Tickertape, my work included, but was not limited to, building the brand team, setting up OKR's & KRA's, working on Brand Guidelines, creating Product Illustrations, Ads, and enhancing social media presence. These responsibilities often involved conducting a variety of A/B experiments, specifically focusing on social media creatives to enhance engagement and brand recall.
Social Media
At Tickertape, we invested significant time in understanding our social media audience. Through a series of experiments, we explored different approaches. While not every attempt unfolded according to our initial plans, some remarkably surpassed our expectations. Below is a glimpse into some of these endeavors.
Leveraging Events & Trends
A large part of working on Social Media growth depends on how a brand can hop on trends to garner organic & quick views. We often found ourselves working on fun & creative ideas to tap into that organic audience. Here are some of them:
Tapping the Middle Class
With numerous experiments we were able to tap our target audience i.e. the Middle Class Indian with the use of relevant infographics. We started working towards visually appealing data vizualisations and it helped us bring benchmark numbers for our instagram. You would ask "the results?"
Well, it lead us to a whopping 100K in just a span of two years.
Here's a glimpse of some of the most loved infographics we worked on:
Well, it lead us to a whopping 100K in just a span of two years.
Here's a glimpse of some of the most loved infographics we worked on:
Tickertalk
Had the pleasure to also design a newsletter that's read by millions. A weekly reminder of all things finance, here's a little prototype of the same.
