Creating a brand identity that shows the outside world, who Sauce really are.
All rights reserved to Sauce Consultants Ltd — Work designed by Sam Mearns
Collaborating closely with the Chief of Product and Design, as well as the whole team, our primary objective was to craft a fresh identity that not only mirrored the increasing diversity within Sauce but also to preserve the recognisable traits we had cultivated over six years in business. We were committed to engaging the entire team in every phase of the project, ensuring they felt a deep connection to the new identity. This involvement was achieved through a series of focus groups, workshops, and continuous project updates presented to the entire team.
Once we had outlined the project's goals and aspirations for the new identity, our focus shifted to establishing foundational design elements. These elements were meticulously crafted to be versatile across web, print, and internal communications. Our emphasis was on creating adaptable colour palettes, distinctive motifs, and UX copy that would resonate with a tone of voice reflecting our work ethics.
Logotype
Bulb Mark
Colours
Collateral
Messaging
Kitchen Mural
Office Space
Website
Merch
